New Projects
My Latest Project
01/05/09 12:32
Just finished a new video for Static Across America. Its on youtube as well so take a look.
The video uses kinetic typography, which is all the rage these days and starting to make its way into commercial advertising -- I just saw it in a truck commercial for Ford or Chevy (what does it say that I can’t tell the difference, brand failure).
Here’s a discussion of the technique at one of my favorite blogs Presentation Zen. Stick around and read some of the other articles there, Steve Jobs presentation v. Bill Gates, Vader v. Yoda. Garr Reynolds, the writer of Presentation Zen, provides a lot of information for anyone interested in design and story telling, which at the end of the day is what its all about.
The first time I saw this style and maybe the best example of it is a video called “The Girl Effect.” Inspiring, information, compelling -- what more do you want from 2 minutes of your time?
The video uses kinetic typography, which is all the rage these days and starting to make its way into commercial advertising -- I just saw it in a truck commercial for Ford or Chevy (what does it say that I can’t tell the difference, brand failure).
Here’s a discussion of the technique at one of my favorite blogs Presentation Zen. Stick around and read some of the other articles there, Steve Jobs presentation v. Bill Gates, Vader v. Yoda. Garr Reynolds, the writer of Presentation Zen, provides a lot of information for anyone interested in design and story telling, which at the end of the day is what its all about.
The first time I saw this style and maybe the best example of it is a video called “The Girl Effect.” Inspiring, information, compelling -- what more do you want from 2 minutes of your time?