Kinetic Typography

So, my last post, I mentioned the "Girl Effect" & kinetic typography. While the technique is becoming more common, it's still very interesting and potentially useful, though not as easy as people think. Kinetic typography needs planning and thought; it's hard to just leap into the ad since each sequence has movement and follows into the next.

You can get a good primer with lots of examples here, at Presentation Zen, one of my favorite design blogs.