I drove up to New York for Thanksgiving. It was about a five hour drive on the way up and seven hours on the way back. So I had some time to listen to one of my favorite podcasts: Radio Lab. I mention it today because I've already told two or three folks about the show on Parasites which was the last one I listened to. The show is a cross between this American Life & Science Friday. I happen to think it's one of the best produced shows on NPR (admittedly that's about five shows I listen to). It use of sound and interview technique is really innovative and interesting, and has given me several ideas, I want to incorporate into my TV ads some time (remember if you see something you like, steal it -- thank you Carol Dysinger).
Anyway take a listen, good storytelling is good storytelling whether it's audio or video. While the last couple of ads I've showed told a story with video, you can tell a story with audio that's not necessarily a voice telling you, you can show with audio too.