It's cute

in

[youtube=http://www.youtube.com/watch?v=y2D_zHkNBNc] I remember in college, women hated to be called cute.  Cute is alright, cute  is non-threatening, cute is mildly interesting, but it's not as good as hot or beautiful or gorgeous.

Here's a pretty cute ad summarizing the benefits of the recent health care bill. It's  better than a straight forward list, but not really as compelling as it could be.

[youtube=http://www.youtube.com/watch?v=b_BUjcobv1w&feature=player_embedded]

The message is the same in this ad, but it can't quite even meet the cute bar.  It's kinda confusing, the entire time I kept wondering why we were watching a marathon.  I like when images counterpoint the words or graphics, but this was just distracting.  It's a really long thirty seconds to get to the payoff of the finish-line message. Never a good sign when you have to explain the metaphor to folks.