[youtube=http://www.youtube.com/watch?v=y2D_zHkNBNc] I remember in college, women hated to be called cute. Cute is alright, cute is non-threatening, cute is mildly interesting, but it's not as good as hot or beautiful or gorgeous.
Here's a pretty cute ad summarizing the benefits of the recent health care bill. It's better than a straight forward list, but not really as compelling as it could be.
The message is the same in this ad, but it can't quite even meet the cute bar. It's kinda confusing, the entire time I kept wondering why we were watching a marathon. I like when images counterpoint the words or graphics, but this was just distracting. It's a really long thirty seconds to get to the payoff of the finish-line message. Never a good sign when you have to explain the metaphor to folks.