[youtube=http://www.youtube.com/watch?v=ncJfk7lYR2E&playnext_from=TL&videos=OmBXZLpOamY&feature=sub] Cal Cunningham might be my new favorite candidate for congress.
So far he's 2 for 2 in my book, with another strong ad. I like the beginning with all the CG's incorporated into the buildings. I like how he becomes a part of his website, and I especially like the end tag: "I approve this message because North Carolina is where we fight back."
It's interesting (and effective) because he's taking the other side's rhetoric and making it his own. I think it's also effective because it's vague enough that it let's people read their own subtext into that. It could be "fight back" against the government, "fight back" against Wall Street, "fight back" against Republicans. I think Cunningham also sells this spot, he's pretty good reading to camera.
My one criticism of the spot is that it's very issues heavy, I lose some of Cunningham in that section -- I lose my connection to him.
Still, this is a very nicely done spot.