Bear with me, this is my first post on my iPad, and I can't figure out how to paste the video into the post other than this: http://www.youtube.com/watch?v=f4IQ_kj9eDM&feature=youtube_gdata
[Editor's note: What do you know it worked. Go iPad.]
DCCC announced it's target states and this :30 ditty. I like the idea of the contract on America, and they deliver an incredible amount of information in thirty seconds. But I find the execution incredibly pedestriation and overdone. [Editor's note 2: The site that pointed me to said said it was a thirty when in fact it is :50, still a lot of information, but not nearly as impressive as I thought.]
The music is way over the top, and for a spot without VoiceOver, music is especially important.
The spot was obviously done on the cheap no v/o, simple pictures and graphics, probably cost no more than $3-$4K.
Sometimes you get what you pay for I guess.