Come while you're watching TV. The summer months are where I watch the least TV, and I realized today that I was missing seeing the ads I usually catch on prime time. Tonight watching a re-run of one of my favorite Next Generation episodes, I caught this ad: [youtube=http://www.youtube.com/watch?v=2qf8OGLqE1s]
Maybe it's because I'm a dad, but I loved the simplicity of this ad. I'm not sure it'll make me buy a subaru, but I enjoyed the story telling, the way is sucks you in with the unexpected, even the punchline isn't overdone. In fact one of the things I really appreciate about the ad is the acting is well done both by the dad and the young girl, it's not overplayed.
It's also the kind of ad that plays well on paper. One thing I've learned with concept ads is this: If it doesn't work on paper, it won't work on the screen.
BTW, the ad also follows Dan Heath's three rules that I listed in this post.