[youtube=http://www.youtube.com/watch?v=uHikZmkjQ5U&feature=player_embedded] A real nice ad. I like what Duke has to say, though not sure who he's supposed to be looking at when he's talking. I like how the GC "Rise" stays on the screen the entire time, adding an element of curiosity to the spot. I like that they use imagery from Hawaii instead of being literal.
Great intro ad, one that uses issues & visuals to drive emotions.