[youtube=http://www.youtube.com/watch?v=j0HfwkArpvU] Getting off politics for a brief moment. I came across this pretty cool video this weekend.
There are some beautiful shots here, and I really appreciate that they don't slow down to explain the concept. Too often in ads, there's a feeling that the audience is too stupid to get the concept, so we over explain. I think it's really the opposite that's true, the audience gets it, if it is gettable, when it's not understandable, it's usually the concept that's not working.