[youtube=http://www.youtube.com/watch?v=QdagMZWCo6w] This is about as standard a political ad as you can get.  Filled with all the cliche's:

"The Facts..."

"[Insert candidate's name here] voted..." Votes that show the opposite quality of the attack.

"And... [insert opponent's name here] voted to do..." Issues of the year, today it's shipping jobs overseas & privatizing social security.

Nothing wrong with it, expect it's totally forgettable, and it's too logical, or rather it's relying on logic rather emotion.