Too Literal?

[youtube=http://www.youtube.com/watch?v=hkt1ElyN4bg&feature=player_embedded] New ad from Charlie Crist.

He gets points for trying something different, just not sure spelling is really the way to go.  Is spelling Americans from Democrats & Republicans really a powerful message?

This ad feels a little gimmicky, not so bad that the gimmick is unrelated to this message, but not really powerful either.