[youtube=http://www.youtube.com/watch?v=MFQks2AEKNg] There are certain guildlines I try to think about in ad making:
Storytelling. Emotion over logic. Show don't tell.
Well, this ad has them all. I showed it to my partner, afterwards his face was red and he was teary eyed, I had a similar reaction, that's from two jaded political ad professionals.
Great ad. I could talk about the execution or whatever, but in an ad like this, all that doesn't matter. All that matters, is that its an amazing story, that says something critical about the candidate's character, and it does so in an emotionally compelling way.
They say positive ads don't move numbers, well if any positive could move numbers it's this one. Might be the best ad I've seen this year.