Two quick notes on two ads that have been in the hopper for a couple of days: [youtube=http://www.youtube.com/watch?v=ZCXu21N4afE]
Good ad. It doesn't always work, but I like that they stayed with the concept, the execution gets rough with the mirror images of Fisher, but I like the CG's on the road signs. Though, I kinda ignored the road signs, as if I was driving (if you've read Tom Vanderbilt's awesome book on traffic, called, "Traffic," you would know this is a common phenomena).
Very similar to the last ad I looked at by Fred Davis. Fiorina looks great in the ad, but I have to say, I again question attacking Boxer for being arrogant, when Fiorina comes off as so arrogant. It's like the pot calling the kettle black. There's even an arrogant/snide tone as she's talking about Boxer's arrogance. I don't get it.