With all the hoopla and spectacle of the Super Bowl ads, I almost forgot there was actually one political ad that aired during the big game. [youtube=http://www.youtube.com/watch?v=hWi7JI55G-c]
Let me get this off my chest right away: This is exactly the type of ad I hate. A supposed real person, railing against the latest government injustice. The "real person" in question is unusually well informed and amazing speaks like a policy wonk.
Sigh..., do these spots ever work? (Ok, this one did, but then again this one didn't have actors channeling a poll.) This ad is obviously aimed at a certain segment of the population -- folks who are angry and think government is too involved in our lives, so it may have some effect in getting them fired up against the Soda tax.
But really, "Government needs to trim it's budget fat and leave our grocery budgets alone...," I mean come on who wrote that line? Where does that come from?
What makes me so angry about this ad is that it's essentially a cynical attempt to tie itself into some existing discontent. Oh, people are angry, tea party, government bad, socialism, blah, blah, blah, let's make the ad about that. There are no principles there except trying to scare folks into thinking that government is coming for your soda. Look, I'm sure some people will see this ad, and they'll get angry, but a lot of people remembered Mr Whipple too.
(As an aside, interesting to note that the most memorable super bowl ads were not the same as the most liked -- which is more important...?)
Is this an effective, I don't know, but let's say that it is, does that mean it's ok to create a badly executed, badly written cynical ad? Shouldn't we be trying to do better?
I really hate ads like this one, have I said that already?