Taking a quick break from politics (because there are three or four ads I'd like to write about), I thought in the spirit of the day, I'd write about my favorite Olympic ads. Fast Company posted this list here. It's an interesting list. Here's their top choice:
Funny, this ad didn't do much for me. I mean it was alright, but I don't even think it was the best shoe ad on the list.
I thought the Nike ad "Find your Greatness" was much more inspiring and also much more on brand message:
My two favorite ads on the list are #2 and #3:
Both ads are well shot, but what really sets them apart is the emotional appeal. How you can you not get a little teary at the end of the Mom's ad? And the meet the superhumans is so kick ass and proud, that it would be an insult to call it merely inspirational.
Another element that sets these two ads apart is the outstanding music. Which both sets and frames a mood, but also drives the spots. Another element that both spots share is reflecting small familiar moments that the viewer can relate to.
The spots just suck you in from the beginning -- they open with a quiet stillness that is both intriguing and engaging.
In the Olympic spirt both spots deserve a gold medal.