2+2=3? — Ad Nauseum

Let's take a trip to LA, where they're having a big Mayor's race. http://www.youtube.com/watch?feature=player_embedded&v=sPXDGxQ1Zrk

This ad is really pretty, well executed ad, but it leaves me feeling flat. Maybe's it's Wendy Gruel's delivery, maybe it's just that it feels like it's trying too hard, but in any case it doesn't grab me they it should given the elements. Like somehow the ad doesn't add up to the sum of its parts.