Is this the first political ad filmed on an iPhone?
I'm all for doing something to get some attention, but what the point of filming it on an iPhone (other than to save money or get attention)? There might be legitimate reasons to film on the iPhone, "My campaign doesn't have as much money as my opponents..." or maybe its just a gimmick to make the ad feel more "homey" or to make her likable (see I'm like you, I film things on my iPhone). In that case you have to go with the concept and trust it. Having her holding the iPhone then cutting to images that were created in a studio seems like a cop out at that point.
I don't find the ad cutting edge or really interesting, though the copy has some potential. To me the iPhone thing is more distracting rather than a plus or interesting, it takes away from what could be an interesting message. What if she used the iPhone to tell her story, then encouraged her supporters to send in their iPhone videos of their families? What if she used the iPhone like we all do, taking selifies and quick pictures from her day of filming, then continued to push out iPhone videos of her day? Then the idea is about more than just the ad, its a concept to engage your audience rather than a lame gimmick that doesn't really tell me anything about the candidate.