I have no response to that.

[youtube=http://www.youtube.com/watch?v=2YvuyE6gjKQ&feature=player_embedded] Wow, that sucks.  Want more?  Ok, it's confusing. I know I'm not the target audience, but I think the ad doesn't make the case either rationally or emotionally.  I can see the idea of using Paul Revere -- patriotism, Tea Party, roots of liberty, I get it, it just doesn't work at all.