Yet another health care ad (think things are heating up). [youtube=http://www.youtube.com/watch?v=Cc9dRP2iKuM]
I only bring it up as a comparison to the the "Fighter" ad from yesterday.
My first reaction was, wow, they squeezed a lot of words in there. My second reaction was, I like the close up of the IV drip (not so much the money at the open). My third reaction was empty.
It ends up being just a bunch of words thrown at me. By trying to get everything into the ad, they achieved nothing. I don't connect with the spot, it doesn't move me, so ultimately it misses the mark.
They'd have been better off saying less to say more.