What's wrong with politics...

[youtube=http://www.youtube.com/watch?v=Ak_KhhHqTP0&feature=player_embedded] The best negative ads need to connect viscerally with viewers.  They need to engage with them, this ad just doesn't feel credible.  It seems political and somehow unfair, and I ultimately think it fails.  It's ads like these that give political ads a bad name.  Potentially, an ad like this one could backfire on Poizner if voters feel like he's just slinging mud.