[youtube=http://www.youtube.com/watch?v=yCMhRshti8c&feature=player_embedded] Jeff Greene is a billionaire, he's running for US Senate in Florida, and this is his first Senate ads.
He's an outsider, he's not a politician. Get it?
Yeah, right. I've talked about the old rule of film making: Show don't tell. It's a good thing to remember in ad making, anything you can show your audience is more powerful than telling them.
In the ad, Greene talks about politicians about being an outsider, what shows that? The ad couldn't be a more generic political ad. Is there anything about the ad that says Greene is different, other than the voice over? What evidence do they give that he's different? Why should anyone believe he's different? It can't be the background which looks like a Palm Beach mansion.
They have him reading from a teleprompter, and he's doing a bad job at that. When will people learn, don't make your candidate read from a prompter if they can't do. And certainly don't put it on the air if your candidate stinks.
The more I think about this ad, the more it makes me angry. Yesterday, I talked about the book, "Starting from Why." The Greene campaign could take a tip from that book, the ad spends a lot of time telling us WHAT Greene is and WHAT he'll do. They spend zero time telling us WHY -- what does he stand for? Why is he running? The ad sounds like someone went through a poll and just plucked out the top scoring items, I don't believe for a second Greene believes in any of these things. I don't find the ad or him credible at all.