Ad infinitum: Only the Shadow knows

in

[youtube=http://www.youtube.com/watch?v=P4jiqYcUoOk] I can't decide if this ad is actually good or is actually a Saturday Night Live skit.  To quote Spinal Tap again, "It's such a fine line between stupid and clever."

I like the lighting and walking off screen at the end.  There's a sincerity about it, but it is almost comical and it pisses me off, which further makes it hard to decide if it's any good.