[youtube=http://www.youtube.com/watch?v=5-hJgUnqX3w] This is a pretty basic ad about Meg Whitman. Standard script, blah, blah, blah, but I think they did a great job making it look beautiful. I love how the words come on the screen, the choice of some of the "generic" backgrounds, the graph paper look, the moving lights behind the images, it's a beautiful spot. There's not a moving image in the spot, yet it conveys a sense of motion.
Maybe a regular voter wouldn't notice those things, maybe it would make them connect to Whitman more, I think it would. Hell, I'm a Democrat, and I know the tricks, and I'd be inclined emotionally to vote for Whitman. It's subtle, but effective. The spot is like going to a fancy restaurant and ordering the meatloaf and mash potatoes. It's still meatloaf and mashed potatoes, but it's a cut above. Good work.