I said what!?

Another good ad from yesterday. [youtube=http://www.youtube.com/watch?v=gN7ZQDqzaOg&feature=player_embedded]

Sometimes when my seven year old is blaming me or my wife or his brother for whatever mistake he just made, I remind him of something Shakespeare said, "The fault lies not in the stars, but in ourselves." (It came back to haunt me when he quoted it to a friend, and said, see it's all your fault.)

I like the visual look of the ad, the multiple filmstrip style. I think it's both interesting and effective at presenting the clips, which are at the heart of this spot. I think this is spot is pretty devastating to Crist, capturing his own words, turning them against him now that he's an "independent."

Look, I think Crist gets what he deserves in this case. He's been waffling and trying to play both sides, as he ran in the Republican primary, then switch to independent as it became clear that he couldn't win.

Crist's positioning was completely political and never felt authentic to me.  Now he's paying the price for his political maneuvering. I believe you're better off doing what you think is right then doing what a poll tells you people think is right. It can come back to bite you when the winds of change shift.

To quote Shakespeare again, "To thine own self be true."