[youtube=http://www.youtube.com/watch?v=uS_RudqV1Gk&feature=player_embedded] With politicians (Democrats) running away from Health Care Reform like it was the plague, Russ Feingold embraces the best (most popular) elements of the health care plan, and attacks his opponent admonishing him "hands off my health care."
While I think the ad is not a particularly good execution -- I never like scripting real people, it can be hard for them to pull off the lines, and I'm not sure they do here. I think it's the right play. Getting back to my last post, you have to be true to your values and who you are. Feingold is doing that, and pushing back on his opponent at the same time, if he's got any shot of winning this race, that's the best strategy.
Using real people is smart because it's not just politicians who appreciate health care reform. Scripting the people takes some of that power away from the message, they're a little stiff and they're indicating (as my mom used to say), but it works well enough I suppose, and it's a bold play.